You’re in good company.
One team. From audit to shipped system.
Two weeks of interviews to map how your business actually runs. A custom portal built around that map, not a generic SaaS. Automation and AI layered on top once the foundation holds. One integrated team from audit to shipped system. No handoffs. No “that’s not our scope.”
Operations Consulting
We audit and map your entire operation, spot the bottlenecks, and hand you a roadmap, so leadership has visibility and the team has structure.
System Development
Custom-built client operating systems, ERPs, and portals — a single source of truth built around how your business actually runs. You own the IP.
Digital Transformation
AI-powered workflows and automations layered on top of your system. The work that shouldn’t need a human, handled.
Team Training
Structured training across every level — leadership, managers, and frontline team members — so adoption sticks and the system actually gets used.
Map. Unify. Automate.
Map your operation. Unify it in one system. Automate what shouldn’t need a human. Strategy and execution from one integrated team.
Understand how your business actually runs.
We go in, analyze everything end-to-end, from the moment a lead comes in to the moment a client refers you more business. Every step, every handoff, every place where things fall through the cracks. That becomes the Company Brain: a digital map of your entire operation.
A living map of how your business actually works.
The Company Brain is a complete digital operating map of your business — every process, every handoff, every tool, every role, end-to-end. We build it during the first two weeks of every engagement. It becomes the single source of truth your team works from, the spec we build your custom systems around, and the reason you’ll stop losing knowledge every time someone leaves.
Your operation, rebuilt as software you actually use.
The Company Brain tells us what to build. Then we build it — a custom operating system designed around your workflows, your team, and your data. Not a generic SaaS template with your logo on it. A system where every view, every metric, and every automation exists because your operation needs it to.
Reporting that finally tells the truth.
When every data point lives in one system, your analytics match reality for the first time. Growth trends, acquisition channels, revenue breakdowns — updating in real time, not stitched together from five exports at the end of the quarter.
One screen. Every answer.
Pipeline status, team capacity, client health, revenue — all in a single dashboard your team opens every morning. No more checking three tools to answer one question. No more monthly reconciliation. The numbers update themselves.
The stability of a serious company. The speed of a SWAT team.
Strategy + execution in one team.
Most firms either hand you a strategy deck and disappear, or wait for you to tell them exactly what to build. We do both — one team, no handoff to a separate vendor.
We don’t touch what you have, until you’ve seen what’s next.
Nothing in your business changes until you’ve seen exactly what it’s changing to. We build the new system alongside your current one. No disruption. No downtime.
Custom-built. Not SaaS glue.
We don’t wire together five off-the-shelf tools and call it a solution. We build a fully custom operating system for your business, on the cutting edge of AI and automation. And you own the IP.
The infrastructure of a company that’s done this before.
A full team across the US, Canada, and the UK, and the infrastructure of a company that’s done this before — without the corporate overhead.
Operational advantage, through systems.
Strategy first, technology second. No theater, no decks that collect dust. We build parallel systems so nothing breaks. Strategy and engineering in one team, no handoffs.
“The biggest risk isn’t the money you spend on getting this right. It’s the six months you waste trying to solve it the wrong way.”
Book a Call. Start With a System Design Sprint.
Book a call with our team. We’ll talk about what’s going on in your business, where the gaps are, and whether we’re the right fit. No pitch. No pressure. Just a conversation.
Our Process: Audit, map, prototype, then build
One principle runs the whole engagement. You never leap into the dark. You see the map. You click through the prototype. You approve the roadmap. Only then does anything get built.
The starting point for every engagement.
Two working weeks, 3–5 calls with whoever knows each part of the process best. No prep. Show up and talk. We map your entire operation, add 15–30 improvement opportunities, build a live prototype, and hand you a ranked implementation roadmap across 3, 6, 12, even 24 months.
- Full Process Analysis
- Sub-System Audit
- KPI Mapping
A live prototype, before we build anything.
You get a clickable prototype of the system, designed around how your business actually works. You see it. You click through it. You show it to your team. This is where you decide if you want to move forward. Nothing changes until you approve what’s coming next.
- Live System Prototype
- Implementation Roadmap
- ROI Projections
Once you’ve signed off, we build.
First half: finalizing technical specs and getting formal sign-off. Second half: development. You get a working system, not a slide deck. After launch, we run a qualitative sprint, refining the system based on how your team actually uses it.
- Design Sign-off
- Sprint Development
- Free Qualitative Sprint
Your embedded operations team.
Strategy, tech, and delivery in one agile unit. We keep building, optimizing, automating, and scaling alongside the business. Most clients stay 1–2+ years. A few have been with us from the start.
- Monthly Retainer
- Agile Sprints
- Flexible Roadmap
What you walk away with.
In 3–5 calls we typically surface $100k–$5M of unlocked operational growth.
Three priorities: revenue, bandwidth, cost.
Every decision we make is informed, strategic, and built for ROI.
Teams who bet on systems, and scaled because of it.
These are the operators who bet on us to systematize their operations.
Strategy and software for mid-market companies.
Herlau is an operations and software firm. Strategy, custom development, and AI automation in one team. Marketing agencies, manufacturing, financial services, healthcare, logistics, and more.
The gap between freelancers and Big 4 consulting.
There’s a gap in the market nobody was filling. Companies doing $5M to $100M have three options when their operations can’t keep up with growth, and none of them really work.
Cheap, fast, unreliable. One person holding the keys to your entire operation is a liability.
Six figures for a strategy deck that sits in a drawer.
Hundreds of thousands a year before anyone has built anything.
We built Herlau to be the fourth option. The stability and infrastructure of a serious company. The speed of a small team that actually ships. Strategy and execution under one roof. A physical office and a team across the US, Canada, and the UK.
The founders behind Herlau.
Strategy people who understand technology. Builders who understand business. One team, no handoffs.
Tahmar leads every Herlau engagement from diagnosis to delivery. Twenty years in the trenches, starting as a business analyst and growing into product management, working inside companies like Royal Caribbean, AutoNation, Baptist Health, Raytheon, Bupa, Johnson Controls and Total Wine. Mapped the workflows. Wrote the requirements. Shipped the products. Along the way, a pattern kept showing up: companies buying technology before understanding the problem. Now that the same mistake is happening with AI, Herlau exists to fix it. Based in Aventura, Florida.
“Prescription without diagnosis is malpractice.”
Diagnosis first, technology second. No shiny tools, no pilots that go nowhere. We audit how your business actually runs, find where AI delivers measurable ROI, and build what moves the numbers. Business analysis and AI implementation from one team, no handoffs.